- Post on schedule.
- When writing every post, you must ask yourself the central value proposition question – If I am a [particular prospect, e.g., IT manager], why should I [read this blog post] rather than [get information from any other source, anything from an industry magazine to a competitor’s blog]?
- Blog titles should clearly show this blog post is relevant to an audience and show the value of reading the post.
- Communicate value in your blog header.
- Tag consistently.
- Determine which social media channels are most popular on your blog, and use a call-to-action to ask your readers to share it on that channel.
- Include author bios, including Twitter and LinkedIn information.
Women go online before and after their doctor visits to learn more about prescribed treatments and diagnosed health conditions.
Seniors have trouble finding a credible resource about prescription drugs, preventative medical care and dealing with life-changing events.
Caregivers search for information about health insurance and advice on living or managing chronic conditions.
Website for physician groups and medical practices are the most trusted sources for treatment information.
After your initial keyword research, look for trends. You don’t want to pick a keyword, optimize your entire site for it, hang all your hopes and dreams on it — then discover that the popularity of searches for that word have been trending down for two years (and at the current rate, searches for that word will die out to practically nothing within a year or two).
You want keywords that are not only popular, but have been steadily popular for months (or years).
- To find out the whether your keywords are headed up or down in popularity, you can use Google Trends.
- Search social media. Ask yourself how people are using these keywords in conversations. What questions are they asking?
- Use Twitter’s built-in search tool.
- Use the Google+ search function.
- Search on Facebook and use the “public posts” option.
See who is ranking for your chosen terms.
For any one piece of content, you want to choose one primary keyword to target.
Many of those searching were looking for information on a specific medical problem or procedure.
Despite seeing their doctor more often than most people, only 25 percent of those with a chronic illness say they get “a great deal or a lot” of stress management support from their doctor. And 41 percent of these chronically ill people said their stress level had increased in the past year, the researchers found.
The disconnect between what people need to manage stress and what the health care system delivers is evident at all ages, the survey found.
For example, 32 percent of respondents said it is extremely important to talk with their doctor about stress management, but only 17 percent said that happens often or always.
Fifty-three percent said they get little or no help with stress management from their doctor, and 39 percent said they have little or no support for other lifestyle issues. Those who felt unsupported were more likely than others to say their stress had increased during the previous year.
This problem is worse for the 20 percent of Americans who consider themselves extremely stressed, the researchers said. Among these people, 69 percent say their stress increased in the past year. Thirty-three percent, however, never discussed their increasing stress with their doctor, according to the report.
1. Don’t stuff your video with boring facts and figures if it isn’t necessary.
Realise not everyone loves your business as much as you do.
Ok, this is harsh, but I feel it needs to be said. A lot of the clients we meet that are looking to have a corporate video produced are quick to tell us all the things they want included in the video. This is usually quite a long list, consisting of points like when their business was established, all of the different products and services they offer, how many employees they’ve got, what colour the carpet is in their office and so forth. Yes, I made that last one up but you get what I’m trying to say; people don’t care.
Obviously, this depends on your target audience. If you’re having the video produced with the aim of promoting your business to other corporate clients, this might work well but if your video is aimed at the public, it’s probably going to bore them. The points that are important to you, might not be so important to a potential customer/client, so don’t stuff your video with boring facts and figures if it isn’t necessary.
2. Don’t go with the most expensive option.
More often than not, cheaper can be better. There are a lot of production companies out there that are still in their infancy and are being run by forward thinking creative’s just looking for their “big break”. Sure, it might be a bit more of a risk but in the video production world, risks are a positive thing and often lead to some of the most creative, successful videos around.
1. Time of day.
2. Open rate. There are three main factors that affect your open rates: subject line, “from” line, and pre-header. Variations of these three elements should be tested as each can have a major impact on your campaign results. Use split testing to remove other variables that can skew your results.
Typical acquisition open rates range from 4 to 15%, and average customer open rates range from 10 to 35%.
3. Click rate. Although every element in your email campaign has a part in generating a click, the one with the most direct impact is your email’s call-to-action (CTA). You’ll implement the most effective CTAs when you follow the IOU principle with each campaign. “IOU” is a catchy way of remembering the basics: Your email must generate Interest, deliver a strong Offer, and provide a sense of Urgency. Without these three elements, your likelihood of success decreases dramatically.
Typical acquisition click rates range from 0.2 to 2%, and customer click rates vary from 2 to 7%.
4. Click-to-open ratio. When your click-to-open rate is low, that means the people who open your mail aren’t actually clicking anything in it. They may look, but they don’t interact. Sometimes a low “C2O” rate happens because the offer in the email differed from the offer the reader expected—so don’t be deceptive. A weak CTA can also produce a low click-to-open rate. Keep a close watch on this statistic; it will give you a great indication of what needs improvement.
Typical click-to-open rates range from 10 to 25%.
5. Conversion rate. Your conversion rate is directly linked to the effectiveness of your CTA. Customers who aren’t sure what they’re clicking will lead to low conversions, whereas an explicitly clear call-to-action will produce results. Free offers have a higher conversion rate than paid offers, but ideally, both kinds of offers should draw double-digit conversion rates. If your rates are lower, it’s imperative to assess your landing page and make the necessary changes.
Typical conversion rates are between 20 and 35%.